Meta ads for fertility clinics: what the health and wellness policy allows
Meta allows IVF ads to people 18 and over, but not copy that implies the reader has a fertility problem.
Can you advertise IVF?
Yes: Meta lists IVF among the reproductive services you can promote, to people 18 or older (Meta, Health and Wellness).
What copy gets rejected?
Copy that asserts or implies a health condition: "Do you have diabetes?" is not allowed, "New diabetes treatment available" is (Meta, Personal Attributes).
So "Struggling to get pregnant?" is a risk, and "IVF with donor eggs in Prague" is not.
What claims get flagged?
The UK advertising regulator found clinic ads misleading for "best" without proof, percentages without patient numbers, and pregnancy rates instead of live birth rates (ASA, 2025).
What should you check before launch?
- The audience is 18 and over.
- No line tells the reader they have a condition.
- Success rates are live births, with patient numbers.
- No "best" or "leading" you cannot prove.
Want appointments that show up and match your criteria?
See if your clinic qualifies →Sources
- Meta Advertising Standards, Health and Wellness. Read 14 October 2026. transparency.meta.com
- Meta Advertising Standards, Privacy Violations and Personal Attributes. Read 14 October 2026. transparency.meta.com
- Advertising Standards Authority. Enforcement report: misleading claims in paid ads for fertility clinics, 11 December 2025. asa.org.uk