Guides for IVF clinics

Written for clinic owners and the people who run patient acquisition. Español

• IVF laws in Europe: egg donation, donor anonymity and age limits by country

  Egg donation, donor identity, who can be treated, surrogacy and age limits in 34 countries.

• How does pay per appointment work for an IVF clinic?

  What should count as an appointment, and what to agree before you start.

• Marketing agency retainer or pay per appointment: which fits a fertility clinic?

  What each one buys, who carries the no-show, and what to ask before signing.

• How to reduce no-shows for first IVF consultations

  What the published evidence says about waits and reminders.

• How should an IVF clinic screen international patients before the first consultation?

  The questions that decide whether a patient from abroad fits your clinic.

• IVF abroad: what patients ask a clinic before they travel

  What regulators tell patients to ask, and how a clinic answers it up front.

• GDPR when a third party books your patients: who is the controller?

  Controller or processor, and what the contract has to say.

• How can an IVF clinic abroad get patients from Germany?

  Why they travel, what German law and insurance leave out, and what they ask.

• How can an IVF clinic abroad get patients from France?

  Waiting lists, the 2021 law and the health insurer's rules for treatment abroad.

• How can an IVF clinic abroad get patients from the UK?

  What the HFEA tells patients to ask a clinic abroad.

• How can an IVF clinic abroad get patients from the US?

  Cost, insurance, and the records US patients need when they fly home.

• How does an IVF clinic in Spain get international patients?

  Who comes, from where, and what Spanish law lets you offer.

• How does an IVF clinic in the Czech Republic get international patients?

  Who comes, from where, and who the law lets you treat.

• How does an IVF clinic in Portugal get international patients?

  Who the law lets you treat, and what donor-conceived adults can learn.

• How to turn first IVF consultations into treatment cycles

  Why patients do not come back after the first consultation, and what to do.

• Egg donation abroad: how a clinic reaches recipients from other countries

  Where recipients come from and what they need to hear.

• Meta ads for fertility clinics: what the health and wellness policy allows

  What Meta allows for IVF ads, and the copy that gets rejected.

• Google Ads for fertility clinics: what the healthcare and medicines policy allows

  Where fertility ads are banned, and which audiences you cannot use.

• Online IVF consultations for international patients: do they work?

  What the studies show on treatment, pregnancy and satisfaction.

• How should an IVF clinic answer an enquiry from abroad?

  Language, WhatsApp rules and what the first reply should do.

• What should an IVF clinic website show international patients?

  Success rates, prices, donor rules and the law, shown properly.